Ostro’s AI-powered tool, Tailor, was featured in MM+M for transforming how physicians access personalized content on pharma websites. By adapting to user behavior, Tailor delivers faster, more relevant information, distinguishing between prescribers and non-prescribers and tailoring experiences for different roles, such as oncologists and office administrators. Its AI-powered search understands medical abbreviations and multilingual queries, overcoming the limitations of static chatbots for a more intuitive experience.

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